Only when the last tree has died and the last river has been poisoned and the last fish has been caught will we realize that we cannot eat money

We've all become accustomed to advertising weaving its way into every nook and cranny of a sports broadcast, but Fox took it to some unprecedented territory last night, i.e. talking about the fucking free taco all night as if it were on the same level of importance as the game, and then showing the players having a scripted conversation in the dugout about Taco Bell before going straight to the CEO of Taco Bell to talk about Taco Bell. WTF? Are we really supposed to believe that Royce Clayton and Coco Crisp were unknowingly chatting about the big Taco Bell "Steal a Base, Steal a Taco" farce in the dugout and the microphones just happened to catch their conversation? Come ON. Why the hell is Royce Clayton miked up anyway? He doesn't even play. Plus, one good thing about athletes - they can't act for shit. Clayton and Crisp both said their lines as if they were reading them off cue cards - "You know that Taco Bell is offering a free taco to every American if someone steals a base in the World Series, right? So all of America is depending on you to get a free taco!" Back to Joe and Tim - "Wow, even the players are caught up in this free taco thing, it's really a phenomenon, and hey, wow, Chris Myers has stumbled across the CEO of Taco Bell in the stands." At which point, Myers proceeds to give King Taco a few minutes of free airtime to tell us that yeah, it'll be expensive, but Taco Bell is giving away free tacos because it's good for baseball and good for America. Then Myers catapults this already worm-burning moment to a new low by himself signing off with the Taco Bell mantra - "We're thinking outside the bun."
The first pitch brought to us by Budweiser. The third inning brought us by Troy Aikman. The seventh-inning stretch brought to us by Nissan. "God Bless America" brought to us by The Church of the Poisoned Mind. Anal sex brought to us by vaginal sex. Jonathan Papelbon brought to us by Grey Poupon.
A World Devoid of Joy brought to us by The Prince of Darkness.



7 Comments:
Amen.
Word up.
Buck's and McCarver's lame attempts to make fun of Chris Myers after they cut away from him interviewing the taco bell chairman were especially offensive. From shilling to Schilling, etc...
No one on that crew gets a free pass on the "we gotta pay the bills" front. That wasn't moment you could joke away like it never happened. It was indeed a new low.
ok large, you know where to fwd your taco to.
I was embarrassed for baseball, for Fox and for my chosen profession.
right on.
this has been gnawing at me all series.
i remember when the objections to ads printed on the bases nixed it as an affront to baseball purity.
at least you knew that was an ad. this is a farce. like product placement in the movies.
Once again, Demolition Man proves eerily prescient, first predicting Wesley "I Don't Pay No Taxes" Snipes' descent into batshit craziness, now the rampant Taco Bellification of American popular entertainment.
This is not new - in 2004, the Sox' joyous celebration of their Series win was background for Jimmy Fallon and Drew Barrymore to shoot a scene of the travesty that was Fever Pitch.
look on the bright side, good taste prevailed in the "spiderwebs" from spiderman on the bases. remember that shit?
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