Just wanted to ask you all to check out nikelab.com, which Dave and I both worked on through AKQA in San Francisco, the agency which designed and built the site. Neil Robinson, who was the lead creative for the site (and owner of several No Mas tees), brought me in on the project and I went to AKQA’s office in San Francisco back in March to meet with him and his team. I helped them come up with the information design for the athlete pages–telling their stories largely through numbers. Once we had the format set, Dave and I wrote the profiles for 49 of the athletes.

We’re really proud of how it turned out. The design and the photography are incredible and we dig the way everyone from Lebron to Yang Lian (a female Chinese weightlifter) got the same treatment, which feels very much in the Olympic spirit. We’d like to thank Neil Robinson, Sallie Lippe, and Bob Hall at AKQA and congratulate their amazing staff of designers. Also thanks to our man Ricky Engelberg (godfather of this project), Jimmy Mouton and Liz Valentine who both ran point at Nike.

The site was featured as the Favourite Website Awards site of the day for July 15th, a nice honor and I think well deserved.