On November 29, 1976, the Yankees signed Reggie Jackson to a five-year contract totalling close to three million dollars. It was an epic move of the early era of free agency, and it had dire consequences – brawls, slander, hubris, hatred, not to mention two World Series titles and one very, VERY tasty candy bar.

Here at No Mas, we’re not ashamed to say that it’s the candy that really interests us, and so to commemorate this anniversary of the unofficial birth of the Bronx Zoo we invite you to check out this classic Reggie Bar TV ad, where His Reggie-ness is seriously digging his own indisputable deliciousness.